TaylorMade case study

How TaylorMade Golf Created a 30% Lift in E-Commerce AOV

TaylorMade, a giant in the golf equipment industry, understands just how important it is to interact with potential customers who are on the brink of making a substantial investment. In a sport as technical as golf, you have to be able to confidently and accurately answer a slew of consumers’ questions to help them make the right purchase. 

And while TaylorMade had mastered these in-person interactions by deploying a team of in-house golf experts to communicate with shoppers, they needed a way to do the same for their e-commerce shoppers. Download now to find out.

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