THIRDCHANNEL STORE SELECTION SERVICE™
Store Selection Service™ is a set of futuristic features that show you where to run initiatives and how to allocate your people and your dollars accordingly. The volume of stores can be overwhelming when deciding which group is best to launch a new collection, set a new display, or target new customers for demos. Therefore, Store Selection Service works by giving you a set of one-click filters to match stores and initiatives appropriately. Store Selection Service can inform huge, data-backed expansions into new stores or you can rely on it every time you start a new project in your current stores. Curious which stores it makes most sense for you to have a presence in and which would it wouldn’t? Interested in discovering where beefing up or thinning out your field team would produce a higher ROI? Well, now you can—and at-a-glance too.
STORE SELECTION SERVICE BENEFITS
Walk into meetings with retail partners cool, calm, collected—and informed. Instead of having them dictate the how, where, when and why of your brand’s future, come to the table armed with data-backed intel that’ll make you a smarter partner and put you back in control of your future success in their stores. Your Store Selection Service also:
STORE SELECTION SERVICE FEATURES
|Store Opportunity Graphs show you where to allocate your resources based on store optimization scores.|
|Store Selection Dashboard filters stores based on sales, traffic, target demographic, and more.|
|Store Grouping shows you where a store visit and edits need to happen.|
|Historical Store Performance identifies real-time issues, “problem locations," and streamlined backlogs of historical data for when you need it.|
ThirdChannel offers improvements to the traditional 3PL solution…reliable information on what is happening in each market…more accurate and real-time reporting systems with live feeds and reporting generated instantly.
We needed to be sure our brand was represented the way we wanted and that there was continuity of presence at retail. We needed help with our launches and we couldn’t be in all places at once. ThirdChannel Brand Reps are more like brand ambassadors that are within the demographic; not just a merchandiser.
Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.
It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell through at scale, in so many different sport verticals, and get it into all the doors at scale in under 30 days.
We didn’t know how our new [running shoe] line was going to do, but we knew we had support from ThirdChannel Brand Reps. By the end of 2017 it was one of [our retailer’s] biggest-selling models for the year. Some weeks it passed 20% sell-through. One week it hit 27%.
A store manager asked if we had recently changed demonstration providers and I explained that we had. He only had wonderful things to say about his new ThirdChannel Brand Rep and that the knowledge, attitude, and confidence is a world of change from the previous person.