To Our Valued Needle Customers, Brand Advocates, Partners, and Supporters:

I am pleased to announce that as of January 1, 2022, Needle will be joining forces with ThirdChannel and officially become part of the ThirdChannel family!

Rest assured, there will be no impact to current business operations nor discontinuation of any services, you can expect the same delivery of high-quality services supported by many additional benefits.

Now with the merger of Needle, ThirdChannel will become the only in-store and online retail technology solution driven by passionate brand experts. Equipping skilled, passionate brand reps with powerful cloud-based technology geared to maximize sales conversion during the last mile of the customer journey in both e-commerce and in-store environments. With a unified approach to retail execution, combining people and technology, ThirdChannel provides our customers with a genuine and holistic competitive advantage.

For Brand Advocates, I would like to welcome you to the ThirdChannel team and look forward to providing many more opportunities to advocate for your favorite brands as you join the ThirdChannel brand rep community of more than 200,000!

As you redirect to our ThirdChannel website (, please check out all of our offerings as there will be many exciting ways to drive additional business across all of your channels of trade.

Thank you for all of your support and I look forward to connecting with you all soon.

Brian Tervo
President and CEO, ThirdChannel

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