Industry leaders don’t often see sharp, unexplained drops in sales over the course of a month. But that’s exactly what happened to GoPro, a leading manufacturer of action cameras and video-editing software. And even worse, the unexplained struggles popped up right before the all-important holiday season.

Without a clear line of vision into what was happening with their products upon arriving at retailers, or a dedicated field team to provide any kind of feedback or engagement with consumers, it was impossible to identify the contributing factors to the sales plummet. Download now to find out.