How Bose Improved Sales by $330K Across Select Retailers

Looking to grow brand awareness and drive sales during a competitive season, Bose knew one thing with certainty — if consumers were going to choose Bose, they needed to have a rich understanding of the product features that set the electronics giant apart from the competition.

However, without a dedicated field team to demonstrate the complexities of the newest technology-rich product, they had no way to create these meaningful relationships with shoppers. What’s more, the company had little insight into their competitors’ features and in-store presence. Download now to find out.