One of the leading manufacturers of premium baby gear, toys, and accessories, 4moms lacked visibility into the status of their products in stores as well as inventory and sell-through for a key technical product. Pitted against top competitors within two major retail chains across the U.S., the 4moms team needed access to data and insights to improve their brand presence at retail.

However, with only three in-house field reps, the team simply could not reach enough doors and markets to have a strong presence at retail and struggled to know where to take real-time action to drive sales. With the absence of sell-through POS data, it was challenging to rank their stores for service and general marketing resources allocation.