4moms case study

How 4moms Brand Reps Engaged 10K Consumers in 3-Month Span

One of the leading manufacturers of premium baby gear, toys, and accessories, 4moms lacked visibility into the status of their products in stores as well as inventory and sell-through for a key technical product. Pitted against top competitors within two major retail chains across the U.S., the 4moms team needed access to data and insights to improve their brand presence at retail.

However, with only three in-house field reps, the team simply could not reach enough doors and markets to have a strong presence at retail and struggled to know where to take real-time action to drive sales. With the absence of sell-through POS data, it was challenging to rank their stores for service and general marketing resources allocation.

Could ThirdChannel bolster 4mom’s field rep team and provide actionable retail data to lift them above their top competitors? Download now to find out. 

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Director of Sales

It’s incredibly challenging to get the assortment right in the door, then to have the right marketing materials to support the sell-through at scale, in so many different sports verticals, and get it into all the doors at scale in under 30 days.

Key Account Manager

Nobody brought the digital platform that ThirdChannel brought and nobody let us be part of the hiring process of the Brand Representatives like ThirdChannel does.

Brand Manager